Lunch with Thys Louw of Diemersdal & Maastricht – 27th January 2012
It’s Friday the 13th of January 2012. (Bad year for superstitious folk as I believe there are three of them this year!) Following a few weeks’ break over the Festive Season, I’m back in the saddle, setting out to meet Thys Louw, winemaker of both Diemersdal and Maastricht in the Durbanville region.
Having finalised the negotiations and selection process for the January-February wine packs, my long overdue lunch invitation to Thys was extended … and accepted. After a bit of back and forth deciding on the venue, we agreed that Caveau in the centre of Cape Town was a good choice. Once there, inclement weather forced us inside from the courtyard. Soon we were engrossed in a lively conversation with Thys telling me what he has achieved in the 6 years since taking over the reins at Diemersdal from his dad, Tienie. Thys, by the way, is the 6th generation Louw on this family estate and, he tells me, one of only 19 out of approximately 800 producers where the father and son are still making wine together.
After a vintage at Jordan and a year assisting Hermann Kirschbaum at Buitenverwachting (Dad Tienie said he ain’t starting at Diemersdal until he has worked a year with Hermann), it was time for Thys to take over on the family farm. No, Dad Tienie never interferes; instead he mutters “if Thys is going to mess it up, it’s only his own future he’s messing up”. Fact is that the opposite has happened: Thys’ arrival at Diemersdal was the impetus the farm required to take the sales of bottled wine from 5 000 in 2005 to 75 000 in 2011!
Thys’ approach to winemaking and marketing is refreshingly simple but clearly very effective. “If both the quality and the price of the wine are right, you don’t have to spend too much effort creating a ‘story’ or hype around the wine,” he says. To which he adds, “the more wine I sell, the happier I am … the words ‘sold out’ are music to my ears”.
Since 2009 Thys has also been responsible for the Maastricht wine range, created from grapes grown on his uncle, Wheaty Louw’s farm in the Durbanville region. His success in this respect can be tasted in the terrific 2011 Maastricht Sauvignon Blanc included in the Wine Society’s Jan-Feb 2012 Reserve Selection.
But getting back to our lunch on Friday the 13th … Nothing untoward happened, it was in fact a relaxed, informative occasion. Just like the food we shared, Thys is totally unpretentious, yet with a burning passion – to make the best wine, especially Sauvignon Blanc, he can. In his own words: “It’s easy to make an ordinary Sauvignon Blanc; it’s making a great one that’s hugely challenging”.
My lasting impression after our two and a half hour conversation? We haven’t heard the end of Thys Louw’s story yet. This guy is going places!
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